National Student Advertising Competition
The Modern College of Design

Second Place AAF District Five

Client: Wienerschnitzel

Goals:

• To elevate the perception of the hot dog.

• To increase the primary demand of hot dogs.

• To raise awareness for the hot dog with Wienerschnitzel leading the charge.

My Role: As a designated designer for this competition, I was accountable for developing mockups, creating layouts, and overseeing final production of our team’s plansbook. As a writer, I collaborated with two other students in carefully crafting the voice of our campaign, a playful-yet-professional message.

You can also download our PowerPoint presentation below.